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Pricing Psychology and Selling your Home

Have you ever seen a product at a store and thought, “Whoa. That price is outrageously high. It’s just not worth it!” Conversely, you might have also reacted to another product with, “That’s awfully cheap. The quality must not be good.”Welcome to the psychology of pricing! According to research, people tend ...

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How to Make your Home “Picture Perfect” for Viewings

Have you ever had a formal photo shoot? Perhaps you’ve had one for work or arranged one for your family. If so, chances are you dressed up and made yourself look your best. That’s the right mindset to be in when selling your home too. You want to make every room ...

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Home Sales Remain Steady In November

KITCHENER-WATERLOO, ON (December 4, 2015) –– Homes sales through the Multiple Listing System (MLS®) of the Kitchener-Waterloo Association of REALTORS® (KWAR) in November were up 9.8% compared to November of last year. A total of 413 residential properties sold last month compared to 376 in November 2014. Residential sales in November ...

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